Free calculators for
ecommerce marketers.

ROAS Calculator

Return on Ad Spend with breakeven and scenarios.

Ad Budget Allocator

Optimal budget split by CPA efficiency.

MER / Blended ROAS

All spend vs all revenue.

CPA / CAC Calculator

True acquisition cost with hidden costs.

Creative Fatigue Detector

Detect when ads are dying.

Ad Account Health Score

A-F grade for your ad account.

Ad Spend Pacing

On track for monthly budget?

Meta Ads Budget

Spend needed for your CPA target.

CPM / CPC / CTR Benchmarks

Industry benchmarks by platform and vertical.

Cost Per View

Video ad CPV, view-through rate, completion cost.

Frequency Cap Calculator

Optimal ad frequency before diminishing returns.

Incrementality Calculator

Estimate if ads are driving incremental sales.

Ad Fatigue Timeline

Days until ad performance degrades by format.

Audience Overlap Estimator

Cannibalization across campaigns.

Retargeting Pool Size

Audience size by lookback window and traffic.

Bid Strategy Comparison

Manual vs auto bidding economics across platforms.

Lookalike Audience ROI

LAL effectiveness vs interest targeting.

Negative Keyword ROI

Search negative keyword savings calculator.

Google Ads Cost Calculator

PPC budget, clicks, conversions, ROAS, and ROI across Search, Shopping, PMax.

Contribution Margin

Real margin per order after all costs.

LTV:CAC Ratio

Lifetime value vs acquisition cost.

Breakeven ROAS

What ROAS to break even?

Discount Impact Modeler

What does 20% off really cost?

Gross Margin Calculator

Simple margin + markup comparison.

Product Pricing

Reverse-engineer price from target margin.

Break-Even Units

Units to cover fixed costs.

AOV Uplift Calculator

Revenue from AOV improvement.

Payment Processing Fees

Compare Shopify, Stripe, PayPal.

Shipping Cost Analyzer

Free-ship threshold vs margin.

Returns Profit Killer

True cost of returns.

Net Profit Margin

Bottom-line margin after every operating cost.

Bundle Pricing Optimizer

Optimal bundle discount vs margin per SKU.

COGS Calculator

Total cost of goods including labor & packaging.

Wholesale vs DTC Margin

Side-by-side margin per unit across channels.

Refund Impact

How refund rate hits monthly revenue and margin.

CAC Payback by Channel

Channel-specific payback period and ranking.

Bundle Margin Calculator

Bundle pricing vs individual SKU contribution.

PayPal Fee Calculator

Real take-home per sale across PayPal Standard, Micropayments, International.

Stripe Fee Calculator

Stripe fees per sale across Standard, negotiated, and international rates.

Markup Calculator

Cost + markup % to selling price, with markup-vs-margin reference table.

Break-Even Calculator

Five modes: units, revenue, ROAS, dropshipping, affiliate — find your break-even point.

Ad Copy Character Counter

Live counts for all ad platforms.

Hook Rate Calculator

Video ad hook performance.

UGC Creator Rate

Fair rate estimator for UGC.

Ad Image Size Reference

Every ad format spec across all major platforms.

Aspect Ratio Converter

Convert creative dimensions across ad placements.

Headline A/B Generator

Generate ad headline variants using proven frameworks.

Creative Testing Framework

How many creatives to test, when to kill losers.

Ad Angle Brainstormer

Generate ad angles from features and pain points.

CTA Variant Generator

CTA options by goal — purchase, signup, learn more.

Video Ad Length Optimizer

Optimal video length by platform and funnel stage.

Swipe File ROI

Curated reference cost vs original production.

UGC vs Studio Production

Creator UGC cost vs studio creative production.

A/B Test Sample Size

How long to run your test.

Conversion Rate Impact

Revenue from CR improvement.

Cart Abandonment Revenue

Revenue in abandoned carts.

Page Speed Revenue

Cost of slow load times.

Revenue per Visitor (RPV)

Revenue per session with industry benchmarks.

Add-to-Cart Rate

ATC rate with industry benchmarks.

Upsell / Cross-Sell Revenue

Revenue impact of post-ATC offers.

Mobile vs Desktop CR Gap

Revenue lost to mobile conversion underperformance.

A/B Test Velocity

How many tests / month at your traffic level.

Checkout Friction Estimator

Score your checkout flow — steps, fields, friction.

PDP Conversion Elements

Which product page elements drive most lift.

Upsell Bump vs Post-Purchase

Where to put the upsell: cart bump or post-purchase.

Email Revenue Calculator

% of revenue from email.

SMS ROI Calculator

Is SMS worth it?

Repeat Purchase Rate

Retention rate and impact.

Churn Rate Calculator

Monthly and annual churn.

Email List Decay

How fast your list shrinks.

Email Flow Revenue

Revenue from automated flows.

SMS Character Counter

Live count, segment splits, cost per message.

Subject Line Checker

Optimal length, preview text, deliverability score.

Send Frequency Optimizer

Email sends per week before unsub spikes.

List Segmentation ROI

Revenue uplift from segmented vs blast sends.

Cohort Retention

Visualize customer drop-off month by month.

Win-Back Campaign

Revenue sitting in lapsed customers.

Loyalty Program ROI

Points/rewards cost vs retention revenue lift.

Customer Reactivation Cost

Cost to reactivate vs acquire new customer.

Welcome Flow Revenue

Revenue projection from welcome email series.

Abandoned Cart Flow Revenue

Revenue recoverable from cart-abandonment sequence.

Post-Purchase Flow Revenue

Revenue from post-purchase email automation.

Email Deliverability Cost

Spam folder cost vs deliverability tooling.

Klaviyo ROI Calculator

Klaviyo plan cost vs email-attributed revenue. Is the platform worth it?

UTM Builder

Build tagged URLs with naming conventions.

Attribution Model Comparison

How 5 models split credit across touchpoints.

Tracking Gap Estimator

Underreported conversions post-iOS14.

Conversion Lag Calculator

True conversion window by channel.

Click vs View Attribution

Click-through vs view-through reported revenue.

GA4 Event Name Builder

Generate consistent event naming for GA4 setup.

Conversion API Health Check

Score your Meta/TikTok CAPI event match quality.

Channel Mix Modeler

Simplified MMM — channel efficiency & allocation.

MTA Platform Comparison

Triple Whale vs Northbeam vs Hyros vs alternatives.

Post-Purchase Survey ROI

Value of survey-based attribution.

Brand vs DR Spend Split

How much budget on brand vs direct response.

First-Party Data Value

Owned customer data worth and attribution lift.

Incrementality Test Cost

Cost of running geo-holdout or audience-holdout tests.

Cash Flow Runway

Months until cash out.

DTC P&L Builder

Full P&L with ecommerce-specific line items.

Break-Even Revenue

Monthly revenue to cover fixed costs.

Monthly Burn Rate

Total monthly burn with runway projection.

Revenue Forecaster

12-month revenue projection with seasonality.

Loan Repayment

Shopify Capital, Clearco, revenue-based financing.

Startup Cost

Total cost to launch a DTC brand from scratch.

Profit Reinvestment

How reinvesting X% of profit compounds growth.

Seasonal Budget Planner

Allocate annual budget by month using seasonality.

Inventory Investment

Cash tied up plus optimal reorder timing.

DTC Valuation Estimator

Brand valuation from revenue multiples.

Founder Salary

What you can pay yourself based on margins.

Quarterly Tax Estimate

Estimated quarterly tax based on revenue and structure.

Scenario Planner

Bull / base / bear three-scenario projections.

Vendor Payment Terms Value

NET30/60/90 cash flow impact and supplier negotiation.

Revenue-Based Financing

RBF cost vs traditional debt and cash.

Influencer CPM

Real CPM of influencer deals.

Sponsorship CPM

Newsletter deal economics.

Affiliate Commission

Set profitable commission rates.

Influencer ROI

Spend vs revenue per influencer over time.

Gifting Campaign Cost

Seeding cost vs expected earned media.

Referral Program ROI

Incentive cost vs referred-customer LTV.

Affiliate Program Break-Even

Affiliates and sales to cover program costs.

Micro vs Macro Influencer

Expected CPM and engagement by audience tier.

Creator Whitelisting ROI

Spark Ads / whitelisting vs in-house creative.

Gifting Program ROI

Product seeding economics across creator tiers.

Podcast Sponsorship ROI

Podcast ad CPM, conversion, and attribution math.

Affiliate Program ROI

Commission rate, attribution window, and program ROI.

TikTok Shop Revenue

Margin including fees vs DTC.

Amazon FBA Fees

Full fee breakdown vs DTC.

Amazon ACOS

ACOS, TACOS, breakeven ACOS.

Shopify Plan Comparison

Find cheapest plan for your volume.

Etsy Fee Calculator

Real profit per Etsy sale.

TikTok Shop vs DTC Margin

Side-by-side profit per order across channels.

Amazon vs DTC Margin

Profit per sale: Amazon FBA vs your own site.

Multi-Channel Profit

Profit per order across 5+ sales channels.

TikTok Ad Spend Calculator

Budget needed to hit TikTok conversion target.

Shopify App Stack Cost

Total monthly cost of installed Shopify apps.

Search vs Shopping Budget

Optimal Google Search vs Shopping allocation.

Amazon Inventory Restock

When to reorder based on velocity and lead time.

Meta Ad Format Selector

Recommended Meta format by goal and funnel stage.

Google PMAX Budget

Performance Max budget & asset requirements.

Shopify Checkout Benchmark

Your checkout CR vs Shopify averages.

Platform Fee % of Revenue

How much each platform takes in total fees.

Inventory Turnover

How fast you sell through.

Landed Cost Calculator

True per-unit cost from factory.

Reorder Point

When to reorder inventory.

Safety Stock

Buffer inventory to prevent stockouts.

Inventory Cash Tied Up

Working capital locked in current inventory.

Dead Stock Cost

Revenue lost to unsold inventory sitting in WH.

Fulfillment Cost Comparison

In-house vs 3PL vs FBA per-order cost.

MOQ vs Cash Flow

Can you afford the supplier minimum order quantity?

Supplier Lead Time Tracker

Lead-time delays vs stockout risk.

Customs & Duties

Estimate import duties by category and country.

3PL vs In-House Cost

Third-party logistics vs in-house fulfillment math.

Inventory Shrinkage Cost

Loss, theft, damage, and admin error cost on inventory.

Subscription MRR

12-month MRR projection.

Churn Revenue Impact

Revenue lost to subscriber churn over 12 months.

Subscriber LTV

Expected lifetime value per subscriber.

Subscription Box Margin

Per-box profit after product, packaging, shipping.

Annual vs Monthly Pricing

Revenue impact of annual discount incentive.

Net Revenue Retention

NRR — are you growing or shrinking per cohort?

Subscriber Payback Period

Months to recoup CAC per subscriber.

Expansion Revenue

Revenue from upsells and plan upgrades.

Free Trial → Paid Conversion

Trial conversion rate, CAC payback, and pricing.

Cancel Save-Offer ROI

Save-offer economics on subscription cancellations.

Subscription Frequency Optimizer

Best delivery cadence: 30 / 45 / 60 day for retention.

Subscription Add-On Revenue

Add-on item revenue per subscription order.

Currency Conversion Margin

How exchange rates affect international margin.

International Shipping Cost

Per-order shipping cost by destination region.

VAT / GST Impact

How VAT/GST affects pricing & margin per market.

Tariff Impact

How tariffs affect landed cost and retail price.

Multi-Currency Pricing

Set prices per market with purchasing-power parity.

VAT Registration Thresholds

When you must register in each country and EU OSS.

Currency Hedging Cost

FX hedging cost vs unhedged exposure on FX moves.

Duty Drawback Calculator

Reclaim US duties on re-exported goods.

Customs Broker Cost

Broker fees vs DIY clearance breakeven.

Dropshipping Margin

Profit per order with all costs.

POD Profit Calculator

Print-on-demand profit per item by platform.

Product Research Profitability

Quick margin check before sourcing a new product.

Dropshipping Break-Even

Orders per day to cover fixed costs.

POD Pricing Strategy

Optimal retail price for POD products by margin.

Shipping Time vs Conversion

Conversion drop-off by shipping time tier.

AliExpress Margin

Source-to-sell markup math for dropshipped SKUs.

Print-on-Demand Margin

POD cost stack vs retail price across categories.

Niche Saturation Score

How saturated is your category. Competitor density signal.

Product Virality Score

Viral product opportunity scoring for dropshippers.

SEO Traffic Revenue

Estimated revenue from organic ranking.

Blog ROI Calculator

Revenue per post — is your content profitable?

Organic vs Paid Cost

CPC: SEO investment vs paid ads.

Backlink ROI Calculator

Cost per link vs traffic and authority earned.

Featured Snippet Opportunity

Traffic value of capturing position-zero snippets.

Topical Authority Cost

Content cluster investment to dominate a topic.

Internal Linking ROI

Strategic internal link value for SEO.

Content Refresh ROI

Republishing old content vs creating new.

Search Console Opportunity

Traffic gain from position-improvement on tracked terms.

Schema Markup ROI

Rich result CTR lift from structured data.

Agency vs In-House

Compare total cost of each.

BFCM Planner

Peak season economics.

Tech Stack Auditor

SaaS spend audit.

Flash Sale Profitability

Will this flash sale actually make money?

CS Cost per Order

Customer service cost allocated per order.

Goal Pacing Dashboard

On track for monthly/quarterly revenue goals?

Marketing Calendar Budget

Allocate monthly budget across campaigns and launches.

Product Launch Cost

Total investment to launch a new SKU.

Crowdfunding Goal

Backers and pledge size to hit funding goal.

Cyber 5 Day-by-Day Mix

BFCM 5-day sales projection and prep.

Q4 Planning Readiness

Q4 budget allocation and execution checklist.

Hiring vs Agency Cost

In-house hire vs agency total cost comparison.